IMPACT OF INTEGRATION STRATEGY ON ORGANIZATION PERFORMANCE: CASE OF IDEAL WATER MANUFACTURING INDUSTRY IN IBADAN, OYO STATE, NIGERIA

Abstract

Integration has been common as way of pulling resources for sustainability and synergy of the organization. This research aim to investigate integration as mode of bringing resources and increasing economies of scale. To evaluate the impact of integration strategy on organizational performance. This research used descriptive research design. The study targeted population of 53 employees of Ideal Water Manufacturing Industry in Ibadan, Oyo State. Census was used in the research where structured questionnaire were used. Pilot study was conducted prior to the field data collection in order to determine the reliability of the research instruments used and content validity was also tested through passing the questionnaire to experts. Descriptive statistics was used where mean and standard deviation was interpreted appropriately. Regression analysis was also used to provide inferential statistics. The findings’ indicated that human resources management and marketing integration strategies provided significant improvement in organization performance. The organization and management provided positive improvement, not significant among the four integration strategies. The result also found positive correlation between integration strategies and performance of the organization.