EFFECTS OF COMPENSATION PLAN ON CUSTOMER ACQUISITION IN NOODLE MANUFACTURING FIRMS IN ANAMBRA STATE, NIGERIA

Abstract

This research has examined effects of compensation plan on customer acquisition in noodle manufacturing firms in Anambra State Nigeria. The study was carried out based on the need for employee effectiveness through compensation.. The study employed survey research design and questionnaire was used to collect data. The data collected were presented in tables and analysed using Mean Statistics and Pearson Product Moment Correlation Coefficient (at 0.05% level of significance) through SPSS version 21.0. It was discovered that there is no significant relationship between fringe benefit and customer acquisition. Also there is no significant relationship between commission and customer acquisition. The researcher concluded that the achievement of sustainable performance in noodle manufacturing firms, depends on employee motivation, which could be achieve through employee commission, bonuses, salaries, and fringe benefits.  It was recommended that employees should be made to enjoy fringe benefits like insurance package so as they can attract more customers to the organisation. Also that noodle manufacturing firms should develop sustainable employee commission plan so as to motivate workers and achieve customer acquisition.